If something is precious to us we want to take care of it. We want to guard it and keep it close to us. We protect it. We enjoy it. We cherish it.
God says we are precious to Him.
Believe it today.
God says, "Fear not!"
Why does He say that? "Because you are Precious to Me and I love you. And I am with you."
But now thus says the Lord, he who created you,
“Fear not, for I have redeemed you; I have called you by name, you are mine. When you pass through the waters, I will be with you; and through the rivers, they shall not overwhelm you; when you walk through fire you shall not be burned, and the flame shall not consume you. For I am the Lord your God, the Holy One of Israel, your Savior.
Because you are precious in my eyes, and honored, and I love you,
Fear not, for I am with you. (Isaiah 43:1-5 ESV)